But not everyone is a fan.
Conservative Muslim clerics and some politicians are outraged by the soap operas aired hour-after-hour by more than a dozen private television stations that have sprung up since the Taliban were ousted in 2001.
Branding the programs immoral and against Islamic culture, the critics have launched a campaign to press the private channels to pull the plug on the soaps.
At Friday prayers at Kabul's largest mosque, Enayatullah Balegh, an influential cleric and university teacher, told reporters he and his followers were adamant.
"We are 6,000 people in this mosque, our intention ... is to go and blow up all the TV antennas if they do not stop it," Balegh said in front of his congregation.
"God is greatest, we are ready," the congregation chanted in response.
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